Internet Advertising

Internet web site advertising s

eems to be the Topic of the day. And I thought that instead of ignoring that fact with senseless personal anecdote, I'd give in to greater office pressure and write about it. I'm nervous, but here we go. Oh, wait, before I get into that I want to tell you why. The why part is because normally I'm a little cynical. When I am supposed to research some topic and I do, I usually fill with a little bit of disgust. I don't think that that's out of line, considering to the things I read.

But, today as I'm reading about web site advertising I had that familiar tinge of bile backing up in my throat and I was thinking about how I could articulate my inevitable irritation that would inevitably turn into full blown madness. And then, of all things, this author started making sense. Even though he's talking aboutweb site advertising and I typically have sorts of rage (legitimate or not…probably not) about that particular subject, I started getting down with what this person's saying. So, without further delay, I will quickly tell you what I think about all this internet web site advertising deal.

But, I'll do it with an anecdote. But, this time it's relevant. We were making a web site for a company I was working with. We had very little money and the primary financial backer of the project wasn't too interested in Internet advertising. Finally, he was convinced to get a web site made for us, but on a shoestring budget. It was fine, but quite low budget and the designer we got did just that, design. The little work that was put into traffic generation reaped an equal amount of response-a little. Well, that business has just been sold to a company that has been known to focus intently on the other aspects ofinternet web site advertising. They have gone to great lengths with their previous businesses to develop their site to meet their customer's needs, utilize various links to bring customers to their site, etc. etc. I look forward to seeing the remarkable progress that the company will make with their new vision of utilizing internet technology. I wish them the best, but probably that won't be necessary.

New Tendencies in the Art of Advertising

How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be "different". They use all their creativity to be appearing.

New tendencies in advertising seem to be based on the idea "the first impact should be long-lasting and conservative". The more shocking an advert is the easier it remains in one's mind.

Ideas in advertising often rise depending on the kind of customers you are referring to and based on a complex market analysis.

Some tips for a trendy advertisement :

- Be short! Be creative!;
- try to have strong visual impact;
- put yourself in the customers shoes;
- use "scientific" messages (e.g : use "scientific acne treatment"
instead of "acne problems");
- use statistics;
- express freely your own personality, beliefs, philosophy and values;
- be funny, even humorous.

One of the new tendencies in advertising is to avoid focusing on a small percent of people. If you are selling an item you should not design your advert for the adolescent target group.

If you are advertising a junior product you have to think about how to
convince parents, grandparents and the children themselves to make sure
that a connection rises in their minds so that they will buy your product.

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